Are you Abarth enough?

Abarth activation

Interactive installation at Bournemouth Wheels Festival, Canary Wharf MotorExpo, CarFest North and CarFest South.

Unique digital experience testing customers reaction time and heart rate to find out if they were ‘Abarth Enough’

1,577 participants

735 registrations for further information

Over 260 test drives were booked